About Us

Rival Swim: Aussie Beach Culture Since 1993

Rival Swim has been at the root of Aussie beach culture for 21 years & originated in 1993 after the success that founders Brian and Corin Powell, had with their hugely successful active-wear brand RUNNING BARE.

Brian and Corin, who at the time held the licensing agreement for a European Swimwear brand for the Australian market, made the strategic decision to re-focus their competitive swim resources and create their own Australian owned, Australian made swimwear brand. With this, Rival Swim was born.

In the space of a few short years, Rival Swim achieved an amazing following and brand awareness through its sponsorship of athletes and events in the areas of pool, triathlon & Surf Life Saving in Australia, the USA, Japan and Europe. Over the years Rival Swim has been the official apparel supplier to the Uncle Toby’s Ironman Series then later the Kelloggs Nutri-Grain Ironman Series, and other events including the Accenture Triathlon series and the Peters Beach Volleyball series. Rival Swim, like its sister brand Running Bare, is renowned for its high level of quality, and is a household name throughout the nation

Because Rival Swim is Aussie owned & made, we know what it means to worship water, sun, and sand. Getting active in the Great Outdoors is what we’re all about and what we do best. The Rival Swim range caters for all swimwear markets, offering the choice of chlorine resistant fabrics (Rival Resist), sun protection, high performance fabrics and the latest fashion colours and trends. Along with the incredible selection of swimwear, Rival Swim also offers a comprehensive range of swim accessories. From Learn to Swim to Elite Swim Squad, Rival can provide the best equipment for your swimming needs.

Rival Resist, our unique chlorine resistant fabric is made to last. You never give up on your daily routine and neither should your swimwear. Exclusive Rival Resist fabric is designed for durability. Its 100% chlorine resistant and has built in UPF 50+ protection, so it lasts up to 20x longer than other swim fabrics. Its Aussie tough and loves the water just as much as you do, allowing you to get the most out of your active lifestyle.

Rival Swim also produces custom made uniforms for clubs, teams and schools and is the chosen swimwear brand for clubs and schools throughout Australia. Have your whole team decked out in your colours and logos, in Rival Swim’s renowned high quality Rival Resist and other fabrics, and stand out from the crowd this summer.